Channel Letter Signs: Bold, Dimensional Brand Impact
Want your storefront to command attention both day and night? Channel letter signs deliver unmatched visibility with three-dimensional letters that make your brand pop off the building. These individually crafted letters create a polished, professional look that elevates any business.
At Mustang Signs, we've been fabricating and installing custom channel letter signs throughout the Inland Northwest since 2012. From retail storefronts to corporate headquarters, we create channel lettering that transforms buildings into powerful brand statements.
What Are Channel Letter Signs?
Channel letter signs are three-dimensional characters typically mounted directly to building facades. Each letter is individually fabricated from aluminum with acrylic faces, creating depth and dimension that flat signage simply cannot match.
These signs can be front-lit with the face illuminated, reverse-lit (halo-lit) where light projects behind the letter onto the building, edge-lit with light shining from the sides, or non-illuminated for a clean dimensional look. Channel letters work beautifully for business names, logos, and branded messaging on storefronts, building walls, and entrance canopies.
Why Choose Channel Letter Signs?
Professional Storefront Presence – Channel letters instantly elevate your building's appearance with depth and sophistication that announces "we're established and we mean business."
Exceptional Night Visibility – Illuminated channel letters glow brilliantly after dark, ensuring your business stands out when competitors fade into darkness.
Customizable to Your Brand – Every aspect can be customized including font, size, color, illumination style, and mounting method to perfectly match your brand identity.
Superior Durability – Aluminum construction with LED illumination withstands our region's weather extremes while providing years of maintenance-free operation.
Flexible Installation Options – Channel letters adapt to brick, stucco, metal panels, wood, and virtually any building material with appropriate mounting systems.
Channel Letter Signage FAQ
What types of channel letter signs can you create?
We create front-lit channel letters with illuminated faces for maximum brightness and visibility, reverse-lit (halo-lit) channel letters that cast a sophisticated glow onto the building surface, edge-lit channel letters for a unique presence, combination-lit letters featuring both front and halo illumination for dramatic effect, non-illuminated channel letters for dimensional impact without lighting, and custom shapes including logos and specialty characters beyond standard fonts.
Different finish options include standard colors matching your brand, metallic finishes for upscale appeal, and custom paint for exact color matching.
How deep are channel letters?
Standard depth ranges from 3 to 6 inches depending on letter size and visibility requirements. Deeper profiles create more dramatic shadows and better proportions for large installations.
Can channel letters match my exact brand colors?
Yes. We custom paint faces and returns to match your specific Pantone colors or brand guidelines, ensuring perfect color consistency.
How long does installation take?
Most channel letter projects require 6-12 weeks from design approval through installation, depending on letter quantity, complexity, and permitting timelines.
What maintenance do channel letters need?
Minimal maintenance beyond occasional cleaning. LED modules last 50,000+ hours and are easily replaceable if needed. Our sign maintenance services keep your letters looking sharp.
Can you replace old channel letters?
Absolutely. We frequently update tired channel letters with fresh fabrication or LED retrofitting to modernize existing signs while reusing electrical infrastructure.
Our Channel Letter Process
We begin with consultation to understand your building, brand guidelines, and visibility goals. Our sign design team creates scaled renderings showing your channel letters on your specific building. We handle permitting and coordinate with property management for approvals.
Craftsmen fabricate each letter with precision trim cap returns, weld seams, and wire for LED modules. Our electrical team pre-wires and tests each letter before installation. Finally, our licensed installers mount your channel letters with appropriate anchoring systems and complete all electrical connections.
Channel Letter Signs for the Inland Northwest
Based in Kennewick, we provide complete channel letter services throughout a large service area.
From the Tri-Cities of Kennewick, Pasco, and Richland to Spokane, Yakima, Walla Walla, Hermiston, Moses Lake, and Wenatchee, our team delivers expert fabrication and installation for businesses across Eastern Washington and Oregon.
WHAT PEOPLE SAY
JORDAN M
Top notch service and pricing! I would recommend Mustang Signs to anyone for your signage needs!
MIKE G
I recently hired this company to do a small job for a client of ours and I'm happy, not only with the job that they did but also with their willingness to go that extra mile or so to ensure that both me and my client were happy with their work. Kudos to Mustang Signs! I'll be using them on all of my future Tri-Cities sign projects
KYA R
Outstanding service from start to finish. The customer service, communication, quality of work and speed at which the project was completed has earned a lifelong customer! Thanks Mustang Signs!
We’re not just about good looks - we’re certified to do the job right.
